Marketing (11th Edition)

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Marketing (11th Edition)

Marketing (11th Edition)

Name: Marketing (11th Edition)
ISBN: 9781439039427

Charles W. Lamb, Joseph F. Hair, Carl McDaniel

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You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. Now MARKETING, Eleventh Edition--with its engaging presentation of concepts--will bring forward how much the principles of marketing play a role in your day-to-day life. With coverage of current marketing practices and exciting new features, Lamb, Hair, and McDaniel's MARKETING, Eleventh Edition, will have you saying, "Now that's marketing."

الفئات:

Business & Economics - Sales & Marketing

عام:

2010

الإصدار:

الناشر:

South-Western College/West

اللغة:

english

الصفحات:

809

ISBN 10: